First Ascent – Equipped For Adventure 2019

Blue Crane Media produced 4 videos for the First Ascent “Equipped For Adventure – 2019” campaign. With the single shoot we produced 1) a “Hero” video, 2) “Teaser” video, 3) a “Camping” video and 4) a “Hiking” video. This was done alongside the one and only talented photographer Janik Alheit. As always, we had a blast with the models, hyper explorer – Henko Roukema, and the stylist/project coordinator, Monique le Roux, that made everything run smooth for maximum efficiency.

We at Blue Crane Media love nature and capturing her essence. More than excited to grow even more into the adventure realm of film.

Juan de Swardt
Stylist/Project Coordinator
Monique le Roux
Janik Alheit
Robyn Haupt
Chris Kruger
Alexandre Bau
Henko Roukema
First Ascent

Hero Video

Teaser Video

Camping video

Hiking Video

Overall we are very happy with the final product and feel that the video really encapsulates our full equipment range. I really enjoyed working with you and appreciated how you received the feedback on the videos - making the changes with no problem.

Amy Harris - Junior Brand Manager